Counterfeiting

Most companies begin a counterfeit prevention effort by immediately initiating a point solution or deploying a technology footprint that does not reveal the true source of the counterfeiting problem. In the end, this quick fix strategy is rarely successful and ultimately leads to senior management dissatisfaction and a poor return on your brand equity protection investment. An effective anti-counterfeiting program is based on a solid Strategic Brand Equity Protection Plan. A Strategic Brand Equity Protection Plan is very much like an in-depth business or marketing plan designed to protect your most valuable asset. The Strategic Brand Equity Protection Plan considers all the internal and external touch points of the branded product’s extended supply chain to identify and implement best practices and solutions that can secure your branded asset. S. G. Hart & Associates works with boards of directors and senior management to create a plan that generates sustainable value that can be used to differentiate our clients from their peers providing an unique competitive advantage.

S.G. Hart & Associates offers a wide range of services for companies who need to stop and prevent the counterfeiting of their branded products. The anti-counterfeiting services we offer are customized for each client because the threats, the supply chain and the level of sophistication are different in each case. The depth of our service can range from establishing complete brand protection programs to analyzing the effectiveness of current measures with recommendations for improvements. Listed below are just some of the broad services we offer our clients. If you are unsure of what we can do for you, give us a call so we can discuss your unique circumstances.

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